English reading notes
What this conversation explores
Start with the buyer
Having a supplier answers where a product comes from. A business also needs to understand who would buy it and why.
Look at the situation
A desk stand and a Bluetooth selfie stick can share a function yet serve different people and situations.
Check the market and the costs
Local habits and needs affect the offer. Shipping, advertising, staffing and operating costs belong in the profit calculation.
Test a focused direction
When market access and the economics are workable, a small test can help assess demand within an agreed risk limit.
Adapted from the published video summary. Read the original Chinese page ↗
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